The strategy will be based on solid customer research and insights, and will clearly describe what needs to be done to provide exceptional experiences for your customers, and how these will be delivered as a program of work or individual projects. Often these will be documented in the form of 'Experience Maps', a visual representation of the customer journey, which helps ensure all future initiatives are truly customer-centric
At Chrysalis, we are focused on delivery of customer experiences through various digital channels. However, to design the best strategy for your digital transformation we need to first factor in the barriers in designing this.
The best strategies are made of this basic level of clarity — they answer the right questions to move the organisation forward, together. So we map the barriers with the key enablers to formulate the best digital strategy for your industry.
In our ASSESS phase, we determine where your company stands in the competitive landscape and how that standing can be improved. Our digital strategists and digital analysts will contextualise digital trends, identify and analyse your digital audience, and systematically compare your digital capabilities against best practices and competitors.