Analytics & Big Data

How can you predict who will be your customer based on who has been your customer?

We help organisations use analytics to improve the efficiency and effectiveness of every decision that is made, by providing detailed information relating to who the customer is. This process involves:

• Collecting data from various sources
• Cleaning and collating the data
• Performing rule/algorithm-based analytics
• Using enhanced visualisation techniques and dashboards to analyse the device choices of your customers
• Deriving business decisions, based on the insights drawn
• Providing a continuous feedback loop in order to manage or update the data being captured

In using our analytics and big data tactics, the team at Chrysalis can assist your organisation in making key decision relating to:

• Customer and product profitability
• Customer acquisition and retention strategies
• Customer satisfaction strategies
• Marketing segmentation
• Operations and performance management
• Supply chain and delivery channel strategy