Blockchain and its capabilities within the financial services industry has certainly claimed the limelight over the years. However, another very real use of distributed ledger technology has slowly become prevalent. This time, it concerns an area that is very personal …

The movement from customer satisfaction to customer experience! 10 years ago, customer satisfaction was thought of as the be all and end all for business success. Businesses rarely went further than ensuring that their customers were happy and satisfied. Customer …

Conversational Marketing  The Why Generating a sale is the holy grail for all businesses. A business entity, irrespective of size, location, sector or industry, will only survive if it manages to sell its goods or services. Deep within every …

Blockchain and Banks  Boon or Bane? Blockchain, or distributed ledger technology, has now been around for a decade. As such, most people who are even remotely associated with the financial system, have an idea of what blockchain is and …

One look at the number of people sporting fitness trackers today gives us fair idea about how the Internet of Things (IoT) has made an impact on the everyday modern life. Fitness trackers and IoT, we hear you say? Despite …

With so much talk relating to Robotic Process Automation (RPA), it has become a continuously used word (after all, it is in fact an acronym) for anyone even remotely connected with technology and digital. It is now heard that often …

Do customers care about digital? Unfortunately, probably not. Despite the noise being made about the digital customer experience, more often than not businesses and organisations often overlook what their customers feel and care about in relation to the digital experience. …